Disney forced to remove Go Network logo

GoTo.com wins appeal against Disney/Infoseek

The Walt Disney Company's Go Network hit a red light yesterday when the US Ninth Circuit Court of Appeals in San Francisco ordered the company to cease using its green traffic light logo. Why? Because it looks too much like GoTo.com's own green traffic light logo. GoTo.com's logo has been in use since 1997, the Go Network's since 1998. Goto.comGo Network GoTo.com sued the Go Network's joint owners Infoseek and Disney in February 1999. Disney, of course, bought up Infoseek last year, so took on the full weight of GoTo.com's suit. Last November, Disney won the right to continue using the Go Network's logo until the case came to court. GoTo.com appealed against that decision, the result of which was yesterday's order to Disney to cease using the contentious graphic. GoTo.com's case against Disney will come to court later this year. ®

Sponsored: Designing and building an open ITOA architecture