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Maxdata goes on a VAR hunt

Pitches its offering at systems builders and resellers in bid to become a player

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Maxdata is stepping up its channel strategy for PC sales in the UK, with plans to recruit 30 VARs this year. The vendor, which started shipping desktops to system builders last July, said it was hunting for resellers to sell its four ranges of Maxdata Artist systems. It also aims to get more PC assemblers to switch to buying its PCs rather than building their own. The German-based company is looking for a total of 60 system builders, or ten per cent of its current customer base, as well as the 30 VARs. "Some system builders are telling us that it is not worth building PCs anymore, and that it is cheaper for them to buy them," said John Adams, MD of Maxdata UK. "With IBM and Compaq already doing some level of direct business, the door is open for us. Many resellers are not too happy with their current suppliers at the moment due to this threat of direct business." Maxdata, which has so far signed up around 15 system builders for its PCs, aims to sell 100,000 machines in the UK in 2000 and be the country's tenth largest vendor. This is a big jump from the 6000 PCs sold in the last six months of 1999. It is following Fujitsu Siemens' lead with claims to be 100 per cent channel and plans to take on the newly-formed company head-on. Maxdata currently builds half a million PCs a year in Germany, and will use the same manufacturing facilities for the UK and French markets. ® Related Stories Maxdata edges into UK notebook Top 20 Maxdata monitors progress into France

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