Feeds

Boo.com fires 70 staff

Normal post-Christmas headcount reduction

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Boo.com, the extravagently funded online sportswear retailer, beat all other pure "e-tailers" in a Credit Suisse First Boston 1999 Holiday E-Commerce Capability survey. Most customer phone inquiries were answered by Boo.com's multi-lingual 24-hour customer service department within an average of three rings, CSFB found. Maybe because there wasn't so much work for them to do: Boo.com fired 70 employees in New York and Europe on Tuesday (25 January), with editorial staff and customer service reps taking the brunt, the Industry Standard reveals. In an interview with the paper, Jay Herratti, president of Boo.com North America, said the layoffs were normal post-Christmas "headcount reduction". So they were seasonal staff, then? Seasonal hiring is a well-established practice in the fashion industry -- each winter, for example, LL Bean, the iconic Maine mail-order clothes manufacturer/retailer, takes on thousands of people to handle its Christmas sales stampede. But Boo.com? Shouldn't this company still be in explosive quarter-on-quarter growth mode? Boo.com says the editorial staff are leaving, following a re-evaluation of strategy. This is reasonable enough: unlike the departure of customer sales reps. The layoffs are not an indication that the company needs to cut costs, Herratti told the Industry Standard. "We were very pleased with Christmas. Our investors were very pleased," he said. The company has announced its intention to discount goods, by up to 40 per cent, for the first time. Boo.com's original decision to sell sportswear at list price (to keep manufacturers sweet) was, quite frankly, astonishing. ® Related Stories Electronics giants, fashion houses bar online discounting Consumers reject clothes shopping online Only five months late for Boo.com launch

Internet Security Threat Report 2014

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple's iPhone 6 first-day sales are MEANINGLESS, mutters analyst
Big weekend queues only represent fruity firm's supply
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Bill Gates, drugs and the internet: Top 10 Larry Ellison quotes
'I certainly never expected to become rich ... this is surreal'
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
EMC, HP blockbuster 'merger' shocker comes a cropper
Stand down, FTC... you can put your feet up for a bit
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.