Feeds

Boo.com fires 70 staff

Normal post-Christmas headcount reduction

  • alert
  • submit to reddit

High performance access to file storage

Boo.com, the extravagently funded online sportswear retailer, beat all other pure "e-tailers" in a Credit Suisse First Boston 1999 Holiday E-Commerce Capability survey. Most customer phone inquiries were answered by Boo.com's multi-lingual 24-hour customer service department within an average of three rings, CSFB found. Maybe because there wasn't so much work for them to do: Boo.com fired 70 employees in New York and Europe on Tuesday (25 January), with editorial staff and customer service reps taking the brunt, the Industry Standard reveals. In an interview with the paper, Jay Herratti, president of Boo.com North America, said the layoffs were normal post-Christmas "headcount reduction". So they were seasonal staff, then? Seasonal hiring is a well-established practice in the fashion industry -- each winter, for example, LL Bean, the iconic Maine mail-order clothes manufacturer/retailer, takes on thousands of people to handle its Christmas sales stampede. But Boo.com? Shouldn't this company still be in explosive quarter-on-quarter growth mode? Boo.com says the editorial staff are leaving, following a re-evaluation of strategy. This is reasonable enough: unlike the departure of customer sales reps. The layoffs are not an indication that the company needs to cut costs, Herratti told the Industry Standard. "We were very pleased with Christmas. Our investors were very pleased," he said. The company has announced its intention to discount goods, by up to 40 per cent, for the first time. Boo.com's original decision to sell sportswear at list price (to keep manufacturers sweet) was, quite frankly, astonishing. ® Related Stories Electronics giants, fashion houses bar online discounting Consumers reject clothes shopping online Only five months late for Boo.com launch

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.