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Brits are flocking to the Net to look for jobs but hit roadblocks when they arrive at most FTSE 100 sites. Thirty per cent of Britain's biggest companies fail to advertise recruitment opportunities on their Web sites, missing out on the huge gene pool of job-seeking surfers. Twenty five per cent of corporate Web sites target only graduates and less than ten per cent present information in a "logical and accessible" manner, a survey by Best Internet Recruitment reveals. Big companies are simply producing brochure-ware online and failing to exploit the interactive nature of the Internet, Best's Gemma Frankland said. "Not one of the FTSE top 100 companies is using the Internet to its full potential for recruitment," she claimed. The company says corporates should sell their jobs and make it easy for punters to apply. Only then can "the hidden pool of passive job seekers and the potential of the Internet be fully realised". ®

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