DVD/CD site knowingly undersold

Could do better on pricing

The online CD and DVD-ROM market is largely ignored by high street and online retailers alike, Romsdirect director Fergus Shields reckons. Romsdirect.com launches officially on 1 April with 35,000 titles for academics, professionals and consumers. Shields says: "When you look at online software and entertainment sites will see that CD-ROMS are at the bottom of the list. We are focusing on CD-ROMS, rather than software titles." But a quick visit to Jungle.com finds similar software at lower prices, which rather puts the dampener on Romsdirect's claims. The company says it will adopt the "Amazon" style of marketing providing consumer feedback, reviews and sales. Shields said there would be discounts of between 10 and 40 per cent along with an offer of free postage and delivery from 1 April for at least three months. Romsdirect launched a test site earlier this month with 3,500 titles and offer only a 20 per cent discount on games until the official launch. ®

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