Britain formally launches its bid to become the Internet's timekeeper today when industry and government join forces to launch Greenwich Electronic Time (GeT). The Government, the London Internet Exchange (LINX) and Interactive Media in Retail Group (IMRG) are all supporting the scheme which was announced by Prime Minister Tony Blair on January 1 2000. According to its supporters, the aim of GeT is to improve the accuracy and stability of timekeeping on the Net and to support e-business. LINX has three caesium atomic clocks located on the Greenwich Meridian, which can be accessed by ISPs and Net users. Alex Allan, the Government's E-Envoy, is leading the venture on behalf of the UK Government. He said: "An accurate, easily available time standard on the Internet is a valuable tool for all involved in electronic commerce. "Trusted time stamps will be the way forward for E-business all over the world and this venture and supporting infrastructure puts the UK at the forefront of Internet development." ®