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World Online lands on Freeserve's doorstep

Free CDs on the High Street

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World Online is taking a leaf out of Freeserve's book with a free CD distribution strategy through an as yet unnamed High Street retailer. The company, which purports to be Europe's biggest ISP, is targeting punters in the 15-34 age bracket in the retail promotion. An advertising campaign featuring Christopher Reeves (aka Superman) is also planned. Dutch-based World Online is sprucing itself up for a £4bn flotation on the Amsterdam Stock Exchange this year. The company claims it already has one million British customers, following last week's takeover of the Telinco Network, which provides the infrastructure for The Sun's Bun.com. ®

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