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Kingston, Gateway to educate us on W2k memory needs

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Giant memory supplier Kingston Technology has teamed up with Gateway in a campaign to inform the general public that when Microsoft Windows 2000 is launched you will need a lot of memory. And both companies do not really care whether it is synchronous memory or Rambus RIMMs you require, although the chances are that you're going to find more of the former than the latter, and much cheaper. The joint promotion is intended to tell the world that W2k is a super-duper OS and everyone will want a machine with a super-fast microprocessor and stacks of memory. Although Microsoft documentation says that W2k will run on 32MB or 64MB of memory, Kingston said last month that the MS sales force is recommending 256MB as a base configuration, as reported here. From previous experience with Microsoft operating systems, we all know the more memory you throw at the beast, the faster the thing goes. Neither Gateway nor Kingston are educating the world and its dog out of altruism, you will not be surprised to learn. They, and other PC and memory manufacturers, are hoping and praying that the Microsoft introduction, along with its accompanying hype, will generate a whole heap of sales during the first half of this year. Today, Gateway will start selling PCs using different clock speeds of AMD's Athlon microprocessor. ®

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