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Morgan promoted to Datrontech MD

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Datrontech has filled its MD vacancy after 14 months by promoting James Morgan. The former sales director replaces the gap left by Martin Mulligan in 1998. Morgan joined Datrontech from rival distributor Computer 2000 last July. No new sales director has been appointed at Datrontech. Keith Busson and Warren Lewis, sales managers at the Basingstoke outfit, are sharing Morgan’s previous responsibilities. Datrontech had been through a dozen sales directors in two years before Morgan joined the company. Such "mistakes of the past" in recruitment were one reason why it took Datrontech so long to appoint a new MD after Mulligan, he said. Morgan wouldn’t elaborate on his vision for the distributor, only saying that it would be "using the Web a lot more". Next week Datrontech is launching its online business at the Computer Trade Show in Birmingham. "But we will not be using this as an opportunity to lower costs, unlike some other distributors," said Morgan. He anticipates the service will mainly be used by resellers for checking stock availability online and less for placing orders. Morgan’s history includes spells at Micro Macro and Ingram Micro, as well as being general manager of Computer 2000’s retail division.® Related stories Mulligan exits Datrontech Datrontech to shrink further in wake of poor results

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