Feeds

Ads watchdog snarls at HP, cocks leg at Dixons

More unacceptable adverts and unsustainable complaints

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

Dixons' sour grapes over Tiny's free PC offer were ignored by the ASA this month. The high street giant lashed out at Tiny, objecting to the "free PC" headline in an advert because of a £39.99 delivery charge. It also questioned whether the machine, sold without monitor, was suitable for use with a TV - claiming that flickering could cause eyestrain or epilepsy. The ASA did not uphold the complaint, saying the delivery charge applied to an alternative offer and that Tiny had provided a TV output card to make the PC safe. Tiny also came under fire from another company over its claim to the country's "first free PC" offer. Would-be rival Logitext said it had been offering similar deals on its Web site since May. But the ASA pointed out that these computers were only loaned, not given away by Logitext. Surbiton-based reseller Tech Direct Europe found itself caught out by the ASA on chip pricing. Its advert priced a 168 Pin BX memory module at £44.99, but when the claimant called the company he was told the price had tripled. Tech Direct blamed the price change on memory price fluctuations, saying it had expected prices to fall when they had actually risen. After the ASA became involved, the company offered to supply the chip for free. But the complaint was still upheld. The third IT company to get carpeted by the Authority was Hewlett-Packard. In an advert HP claimed customers could "save a bundle by putting together your own package", and pictured cut-price software in the relevant boxes. But customers received the software stuffed in cardboard envelopes and unboxed. The ASA decided not to condone this cheapskate behaviour, especially as HP failed to respond to the complaint. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.