Feeds

Warner Music partners with MTV-alternative Launch

Video content deal prepares ground for major label's own move on streaming market

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

Internet video streaming company Launch Media has signed its third deal with a major content supplier, adding nearly 10,000 titles from Warner Music's video catalogue to its stock of 1200 titles from Sony and EMI. The deal comes as all the 'big five' record labels -- Warner, Sony, EMI, Bertelsmann Music Group and Universal -- attempt to cash in on the new medium, primarily for music distribution. Launch CEO Dave Goldberg said: "The labels have a vested interest in making sure we are successful. We are really the only true counterweight to MTV on the Internet. The last thing the labels want to see is MTV having a monopoly on the Internet, as they've had on television." True, but they also want to explore ways and means of exploiting their video content resources themselves, and by partnering with companies like Launch, they effectively get to pilot video channels of their own, free of charge. In fact, it's better than free -- Sony, EMI and Warner all share Launch's advertising revenues and have equity positions in the company. ®

Top 5 reasons to deploy VMware with Tegile

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.