Feeds

Warner Music partners with MTV-alternative Launch

Video content deal prepares ground for major label's own move on streaming market

  • alert
  • submit to reddit

Bridging the IT gap between rising business demands and ageing tools

Internet video streaming company Launch Media has signed its third deal with a major content supplier, adding nearly 10,000 titles from Warner Music's video catalogue to its stock of 1200 titles from Sony and EMI. The deal comes as all the 'big five' record labels -- Warner, Sony, EMI, Bertelsmann Music Group and Universal -- attempt to cash in on the new medium, primarily for music distribution. Launch CEO Dave Goldberg said: "The labels have a vested interest in making sure we are successful. We are really the only true counterweight to MTV on the Internet. The last thing the labels want to see is MTV having a monopoly on the Internet, as they've had on television." True, but they also want to explore ways and means of exploiting their video content resources themselves, and by partnering with companies like Launch, they effectively get to pilot video channels of their own, free of charge. In fact, it's better than free -- Sony, EMI and Warner all share Launch's advertising revenues and have equity positions in the company. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.