Feeds

Work hard for your spam bust

Consumers do all the donkey work in opt-out offer

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

The Direct Marketing Association has just christened a new website where consumers can register their email addresses to be removed from DMA member-company spam lists. The service, called e-Mail Preference Service (e-MPS), is free to consumers.

The registration is straightforward, leaving consumers with the option of blocking all spam, or volunteering to receive business-to-business or business-to-consumer mailings.

Registrants must renew their request annually, but there is an option for automatic notification when the subscription is about to expire.

Marketers wishing to participate are invited to send their victim-lists electronically to e-MPS. All email addresses registered with e-MPS will then be removed from the marketer's list, and a "cleaned" list returned electronically. The service is mandatory for DMA member companies. It is also available to non-members for the modest sum of US$100 per year.

Critics have already begun to point out numerous deficiencies in the DMA's spam-busting strategy. First among them is the way it shifts responsibility from marketers to consumers. Another shortcoming is the fact that the most objectionable and relentless spam comes not from DMA member companies but from myriad operators peddling retro come-ons for porn and sure-fire lottery scams and work-from-home schemes and email consultations with psychics.

Many see the DMA effort as little more than window dressing meant to reassure government regulators that the spam problem is being handled, when in fact there is little short of imposing stiff criminal penalties that can be done to eliminate it. ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.