Feeds

Work hard for your spam bust

Consumers do all the donkey work in opt-out offer

  • alert
  • submit to reddit

High performance access to file storage

The Direct Marketing Association has just christened a new website where consumers can register their email addresses to be removed from DMA member-company spam lists. The service, called e-Mail Preference Service (e-MPS), is free to consumers.

The registration is straightforward, leaving consumers with the option of blocking all spam, or volunteering to receive business-to-business or business-to-consumer mailings.

Registrants must renew their request annually, but there is an option for automatic notification when the subscription is about to expire.

Marketers wishing to participate are invited to send their victim-lists electronically to e-MPS. All email addresses registered with e-MPS will then be removed from the marketer's list, and a "cleaned" list returned electronically. The service is mandatory for DMA member companies. It is also available to non-members for the modest sum of US$100 per year.

Critics have already begun to point out numerous deficiencies in the DMA's spam-busting strategy. First among them is the way it shifts responsibility from marketers to consumers. Another shortcoming is the fact that the most objectionable and relentless spam comes not from DMA member companies but from myriad operators peddling retro come-ons for porn and sure-fire lottery scams and work-from-home schemes and email consultations with psychics.

Many see the DMA effort as little more than window dressing meant to reassure government regulators that the spam problem is being handled, when in fact there is little short of imposing stiff criminal penalties that can be done to eliminate it. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.