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TDK denies it will exit modem PC Card market

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Reports that TDK is considering canning its range of PC modem cards this year are categorically untrue, the European MD said today. At the end of last week, an executive from a TDK competitor, who wished to remain unnamed, suggested that the firm was contemplating leaving that market. Keith Marsen, MD of TDK Systems Europe, vigorously denied these reports. But he did acknowledge that his company, in common with other firms which sell PC modem cards, is looking to expand the business in other directions. Some large businesses, he said, were still insisting that its employees use PC cards, and some switched off the internal modems that many notebooks now incorporate. TDK, in common with its competitors, us supplying so called "soft modem" solutions for the modem market, but would continue to develop and sell PC cards for the local area network (LAN), GSM and ISDN businesses. Marsden said that these three markets were still buoyant, and were not affected by the low margins and technical changes which had affected the PC Card modem market. Further, he said, TDK will introduce Bluetooth PC Cards during the course of this year, and this technology promised to be a lucrative and big-growing market. ®

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