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Ingram steps into WStore CHS breach

Ecommerce dealer aims to double sales

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Online reseller WStore has made Ingram Micro its sole distributor in the UK. Ingram steps into the shoes of now defunct distributor CHS Electronics UK, which WStore previously used to distribute its IT products in this country. The Internet-only PC dealership said the partnership would allow it to increase its product portfolio to 15,000 items by the end of this year’s Q1, from its current 7,000 products. WStore, which started trading in France and also operates in Germany, Switzerland, Russia and the Czech Rebublic, will also gain access to Ingram’s 14 European warehouses. "Our target market is increasingly discovering that e-commerce based ordering of IT equipment drives down procurement costs and is much more effective and quicker than traditional ‘bricks and mortar’ resellers," said Tony Price, WStore MD. Ingram will also be pleased with the deal as it tries to step up its Internet strategy. The company saw profits nosedive to $17.5 million for its third quarter ended October 2. This excluded $2.7 million of reorganisation costs, and compared to $59.8 million for the same period the previous year. Meine Oldersma, Ingram Micro UK MD, said: "Our single world-wide IT system provides the ideal platform for e-commerce companies such as WStore. It has offered us a significant advantage in the rapidly expanding online ordering market."® Related stories: Net-only dealer sets out Euro-stall UK management blamed for Ingram woes Ingram late filing accounts Northamber snaps up CHS Electronics’ customers

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