Feeds

Apple's Jobs declared CEO for life

Drops 'interim' from job-title -- and about time too

  • alert
  • submit to reddit

New hybrid storage solutions

Apple's senior executives, most of the rest of the company's staff and the Mac faithful were all granted their most cherished wish today when Steve Jobs struck the 'interim' from his job title to become Apple's full-time CEO. Two-and-a-half years on from the palace coup that saw off Gil Amelio the previous CEO, Gil Amelio, an emotional Jobs told the Macworld Expo keynote crowd that he'd decided not to move on after turning the Mac maker around as he'd originally planned. Jobs said he'd convinced the boards and shareholders of both Apple and computer movie company Pixar that he can run both businesses simultaneously to the detriment of neither. Of course, Apple has always been Jobs' baby, and despite an early attempt to seek a possible successor, a parting of the ways was always going to be a difficult thing to do for all his protestations that running Pixar was the best role he'd had. In the end, Apple couldn't find someone to take over from Jobs once his work at the company was done, but given that, at the time, the company was looking like it wouldn't be around for much longer, it's not surprising no one else wanted the job. Most likely Jobs himself didn't go the whole hog at the start precisely to avoid dragged down too if his attempt to pull Apple out of the red failed. Ironically, much of Jobs' recovery strategy -- cut costs, slim down the product line, focus on core competencies, aggressively pursue Internet business -- actually took shape under Amelio's direction. It's doubtful that the company would have travelled quite as far toward the consumer end of the spectrum as it has under Jobs, but the current CEO has taken more credit than he actually deserves. That said, running Apple isn't always about strategic stuff -- getting up on stage and telling everyone the company is great is just as important, and here Jobs is the master. The way the company's stock price shoots up after every Jobs keynote is proof of that, and in this respect, Jobs has done as much for Apple as an evangelist as a boss. Wall Street likes Jobs and that may well have been one of the main reasons why he finally dropped the sham of pretending to be a temp. He was, after all, fooling no one. ® Related Stories Apple's Internet strategy takes shape Apple unveils MacOS X, readies 'classic' OS' retirement Analysts bullish about Apple ahead of Expo announcements

The next step in data security

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.