Feeds

Apple's Jobs declared CEO for life

Drops 'interim' from job-title -- and about time too

  • alert
  • submit to reddit

3 Big data security analytics techniques

Apple's senior executives, most of the rest of the company's staff and the Mac faithful were all granted their most cherished wish today when Steve Jobs struck the 'interim' from his job title to become Apple's full-time CEO. Two-and-a-half years on from the palace coup that saw off Gil Amelio the previous CEO, Gil Amelio, an emotional Jobs told the Macworld Expo keynote crowd that he'd decided not to move on after turning the Mac maker around as he'd originally planned. Jobs said he'd convinced the boards and shareholders of both Apple and computer movie company Pixar that he can run both businesses simultaneously to the detriment of neither. Of course, Apple has always been Jobs' baby, and despite an early attempt to seek a possible successor, a parting of the ways was always going to be a difficult thing to do for all his protestations that running Pixar was the best role he'd had. In the end, Apple couldn't find someone to take over from Jobs once his work at the company was done, but given that, at the time, the company was looking like it wouldn't be around for much longer, it's not surprising no one else wanted the job. Most likely Jobs himself didn't go the whole hog at the start precisely to avoid dragged down too if his attempt to pull Apple out of the red failed. Ironically, much of Jobs' recovery strategy -- cut costs, slim down the product line, focus on core competencies, aggressively pursue Internet business -- actually took shape under Amelio's direction. It's doubtful that the company would have travelled quite as far toward the consumer end of the spectrum as it has under Jobs, but the current CEO has taken more credit than he actually deserves. That said, running Apple isn't always about strategic stuff -- getting up on stage and telling everyone the company is great is just as important, and here Jobs is the master. The way the company's stock price shoots up after every Jobs keynote is proof of that, and in this respect, Jobs has done as much for Apple as an evangelist as a boss. Wall Street likes Jobs and that may well have been one of the main reasons why he finally dropped the sham of pretending to be a temp. He was, after all, fooling no one. ® Related Stories Apple's Internet strategy takes shape Apple unveils MacOS X, readies 'classic' OS' retirement Analysts bullish about Apple ahead of Expo announcements

Combat fraud and increase customer satisfaction

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Ex–Apple CEO John Sculley: Ousting Steve Jobs 'was a mistake'
Twenty-nine years later, post-Pepsi exec has flat-forehead moment
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.