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MCI launches Net barrage with AppNet artillery

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E-business kit maker AppNet has made a deal with MCI Worldcom to deliver what it calls "end-to-end e-business solutions" to MCI business customers, the company announced today.

MCI will re-sell AppNet's numerous Net services under its own name to its own customers, much to the delight of AppNet, which is naturally eager to expand its customer base. A sale by any other name is still money in the bank, after all. The deal is estimated to be worth $30 million in targeted sales over the next 18 months.

AppNet provides interactive marketing design, advert ROI tracking, site and ad hosting, and Web-site design services, all of which are carried out in-house. The company claims that its advert tracking service, AdMaximize, generates the most comprehensive and accurate data available. We had a look at the product and can report that it does look mighty impressive - to us, anyway.

Categories included such novelties as confirmed page impressions (those that load fully), and cached impressions for tracking of repeat visitors. AppNet's customers include Sprint, Baxter Healthcare, Dial, Ford, Ralston Purina, Hyundai, multex.com, Value America, UNICEF, K·B Toys, NEC, and Unilever. The company will be announcing deals with several other high-profile customers in the coming weeks, Levin said. ®

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