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Akamai signs AltaVista owner for app delivery scheme

First customer for EdgeAdvantage

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Net acceleration specialist Akamai's plan to provide application delivery services was given a boost last week when it signed AltaVista owner CMGI as its first major customer. CMGI will use Akamai's EdgeAdvantage technology, announced earlier last week, to develop decision-making software which it can then sell on to businesses as a hosted application service. CMGI said it will be aiming its offering at companies seeking targeted advertising, and market research analysis services. In addition to the AltaVista search engine, CMGI owns NaviSite, which provides Web site and application hosting services, NaviNet, which provides corporate branded Internet access services, and free ISP 1stUp.com. NaviSite will be the first to use EdgeAdvantage services, but it's not hard to imagine other divisions ultimately doing so too. EdgeAdvantage isn't due to ship until Q1 2000, when it will be provided across Akamai's network of FreeFlow servers. The FreeFlow system essentially mirrors Internet content -- and, through EdgeAdvantage, applications -- across the globe to bring that content closer to the user for faster access. EdgeAdvantage is based on ICAP (Internet Content Adaptation Protocol), which Akamai is pushing as a Net standard. ®

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