Feeds

Time, Carphone Warehouse, others get slapped wrists

Dodgy claims and broken promises - yes it's the ASA round-up

  • alert
  • submit to reddit

Internet Security Threat Report 2014

The Carphone Warehouse found itself in trouble with the Advertising Standards Authority this month for promoting hands free phone kits in cars. One advertisement in the national press showed a red warning triangle with the words "Hands free be safe" written on it. "If you use a phone when driving, please make safety your priority. You need hands!" it continued. The ASA said the advert implied that the use of a hands-free kit enabled drivers to drive completely safely, without distraction. It also noted that the Highway Code advised drivers to pull over before taking a phone call. Knuckles were wrapped at Computer Warehouse after the company claimed official recommendation from the Department of Trade & Industry (DTI). Another company on the wrong side of the ASA this month was Powercom Direct Ltd. The Slough-based company had advertised a laptop with 14.1in screen and PII 333 or 336 at £849 plus VAT. The advertising watchdog received a complaint that this price actually referred to an Intel Celeron 300 model with 12.1 inch screen. The ASA said it had instructed the company to withdraw the advert immediately. And Granville Technology suffered its fourth upheld complaint in a year, after Time Computers was caught rubbishing rivals' PC monitors. Time described a monitor in one of its adverts as a digital colour screen, warning: "Beware of lower quality 17in analogue screen offers from other suppliers". The ASA asked the company to remove this caution as its own advertised screen was actually an analogue monitor with an on-screen display, and not an LCD monitor, so therefore not truly digital. ® Related stories: ASA slaps Virgin for offensive ad The channel -- it's all breasts, gay men and dodgy ads ASA awards brickbats to IT firms Ads watchdog issues free PC warning Sage gets wrist slapped by ASA Web ad watchdog with no email ASA sinks teeth into channel advertisers UK body slams Cyrix/IBM for clock speed adverts Ad watchdog puts the boot in

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
America's super-secret X-37B plane returns to Earth after nearly TWO YEARS aloft
674 days in space for US Air Force's mystery orbital vehicle
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.