How Intel tried to make distie hire a brickie

Only accredited cowboys may apply

This is a fun one, comes from a very reliable source, and happened a few years back. An exec at a newly set up components distributor, whose name will remain secret, was negotiating with Intel to supply some of its products. Negotiations between Intel and the start-up went extraordinarily well, right up until the very last minute, when he had a visit from a Chipzilla executive. Chipzilla to distie: "There's just one last thing. I can see several competing products in this space that you'll be using to store our inventory. Before we conclude this deal, we want you to build a wall so that our products can be separated from our competitors' products." Distie to Chipzilla: "Get stuffed." Chipzilla to Distie: "Oh, OK then..." Whether the distributor was supposed to hire an Intel Accredited Brickie (AIB) to build the wall remains unclear. ®

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