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We offer online sales, not an 'experience', says Tiny exec

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Tiny Computers is spending £3 million to give its Web site, www.tiny.com, fewer features. The site belongs to the UK PC manufacturer's Web arm, Tiny Online, and was yesterday relaunched to reduce the time and effort needed for punters to order online. It was designed by Domino Systems, and Tiny claims to have cut the amount of clicks needed to buy a product. Two clicks are now enough to get one of the 20 PC bundles into your virtual shopping trolley. We hope the company doesn't get it down to just a single click or it may find it's sued to bits by 1-Click e-tailer Amazon.com. "The purpose of the site is to provide a quick and easy way of buying PCs, not an 'experience'," said Colin Greene, Tiny Online's general manager. ®

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