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C2000 sees Web sales triple

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Computer 2000's online sales have tripled since it started offering free delivery on orders using its InTouch 2000 Web service. The distributor said the number of resellers asking to be registered for ordering over the Web was also up six-fold since the offer's launch in mid-November. Its online ordering business was originally started two years ago, but by last month it was still brining in less than ten per cent of C2000's sales in the UK. In November C2000 had 8700 users signed up, representing 4500 registered resellers. But despite the site getting 1500 users a day, the distributor was concerned that most resellers were only using the service to check price and availability and build quotes, rather than actually ordering online. In the US, 40 per cent of the company's sales are via the Web. The free shipment trial, an average saving of £15 per order, was designed to combat reseller reservations about using the Web to order. Andy Gass, deputy MD at C2000, said: "InTouch 2000 is easy and cost-effective for the reseller. It does not tie up scarce resources and therefore directly benefits the reseller's business by decreasing costs, ensuring accuracy and speeding up the ordering process." The Basingstoke distributor was predicting that a third of its orders would be via the Web in 2000. ® Related Story C2000 cuts delivery charge from online orders

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