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Is this the Future? PwC's Team of Champions

What's the secret of a successful e-business launch?

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The secret, if you're PricewaterhouseCoopers*, it's epileptic video, a techno soundtrack and a riveting combo of talent on the stage. Of course, getting Sun and Microsoft to share a podium without bloodshed is probably an achievement worth trumpeting, even if their seats were separated by the head of ad agency BAM/SSB. The combined talents of the four outfits, being marketed under the name Determinet (one hopes the ad agency doesn't have to take creative blame for that one...) form a services offering which has every mother-droid statement covered. Want the "e" in your e-business? Got it. Want compelling, creative site design? Got that, too. Ditto strategy, architecture, enterprise app integration and security. Determinet is being kicked off in Australia -- only the unkind would say it's being test marketed somewhere where failures can be buried in unmarked graves -- and PWC is adamant that its plans stretch to an early 2000 launch in the other territories slated for Determinet: Japan, Europe and the US. For those who don't much care about intellectual property rights, Determinet has an offer too good to refuse: pay them to raid their object library to build your Website, then hand over ownership of any new objects you paid for in your site, so that the suits can on-sell the objects to the next sucker. A how-to in outsourcing: how to outsource your R&D investment to your customers. If you're really lucky, maybe the ad agency partner in your territory will even prep your executive presentation for you. Then you too can launch your company's e-biz strategy accompanied to the "Eye of the Tiger" intro played on a Hammond organ... ® * This kindofconcatenationisjustabsolutelystupid -- Ed. But PcW's logo is even dafter. It looks like the writing of a Register hack after 12 pints of lager.

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