Feeds

Intel plays hard ball with sports jocks' Knicks

Puts money where its mouth is, into Choice Seats

  • alert
  • submit to reddit

Reducing security risks from open source software

Chip giant Intel has signed a deal with, and put money into, a technology called Choice Seat, owned by CSI. Described as "an interactive experience for sports fans", Choice Seat lets sport jocks make games more interesting when they are dull by fiddling with a 10-inch touch screen built into other fans' seats, during a game. The technology is already in place in New York's Madison Square Garden. Williams Communication has a majority share in CSI, and Intel has become a minority investor in the company, to the tune of a sum which has not been disclosed. According to executives at Intel, the technology agreement and investment form part of a strategy it has. This part is intended to bring interactive video and data to fans both inside and outside sports stadiums. Fans can fiddle with other people's seats at Madison Square Gardens during Knicks, Rangers and Liberty Games, said Intel. Somehow, we're not sure we'll ever see the technology take off at Pittodrie, home of Aberdeen United, where touching anything belong to another fan, especially his or her seat, brings the retort CUJimmy*. ® *See The Register Guide to Acronyms

Eight steps to building an HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Bose says today IS F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.