Feeds

Incoming 3dfx CEO has axe and is willing to use it

If it's necessary to 'clean house' I will, warns Leupp

  • alert
  • submit to reddit

Boost IT visibility and business value

3dfx's outgoing CEO Greg Ballard, who quit in apparent disgrace over the company's inability to get its next-generation 3D chip, the VSA 100, out in time for Christmas, has named his successor: Alex Leupp. Leupp was until last week president and CEO of Chip Express, a Santa Clara, California-based ASIC developer, and spent six years running Siemens' semiconductor operation, so is no stranger to the business of silicon design and development. He's also no stranger to silicon technology -- according to 3dfx, Leupp's PhD is in semiconductor physics and he has a number of semiconductor patents to his name. Ballard's resignation statement said he wanted to hand to reigns over to someone with a more technical background, and from Leupp's resume, it's clear the company has found one. Certainly, the company's current run of loss-making quarters has been in part due to the difficulties getting the VSA 100, codenamed Napalm, announced officially last week at Comdex, out of the door, and Leupp will presumably provide a lead here. That said, the chief reason for the loss has been the STB acquisition -- despite the lack of Napalm product, Voodoo 3 continues to sell well, and while rival products like Nvidia's GeForce 256 continue to lack software support for their more advanced feature, Voodoo 3 still has some breathing space until Napalm turns up. Given, 3dfx's problems primarily relate to infrastructure rather than products, Leupp's plane to get 3dfx "making money" could very well lead to cost-cutting measures. "If it is necessary to clean house, then that is the case," he told EE Times. "I've done it before, and I'll do it again if I need to." That should at least bring encouragement to 3dfx's shareholders, who have seen the company's stock plummet in value over the last five months or so as an early release date for Napalm was extended out into 2000. Ballard's resignation gave a short boost to the stock, but so far, as did Leupp's appointment -- well, just about. Real improvements, however, won't come until the new guy is clearly seen to be solving 3dfx's financial woes. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.