AOL guns for gay grannies
Trust us -- it's there in the ads...
Top marks to AOL for promoting minorities -- or at least targetting the homosexual over-60s market with its new AOL 5.0 software. How else can we explain the 'user' testimonial included in the Great Satan of Online Services' latest US radio ad, which says (and we quote, having heard it at least five times over in Las Vegas last week): "My Grandma really digs those gay pictures." True, for 'radio' read United Artists Showcase cinemas' in-house audio network, but we'd be very surprised if AOL had a separate creative for said -- unless, of course, they assume US movie-goers are all a bunch of gay wrinkles... Our attendance at UA's Las Vegas movie house was occasioned by the chance to catch a stack of new flicks which will inevitable take nine million years to make it across the Atlantic. In particular, we were chuffed to catch Kevin 'Clerks' Smith's latest, the highly cool Dogma. Smith, of course, also directed the critically loathed but hugely funny Mallrats, which contained the immortal couplet: "My grandmother, also a churchgoer, always said the key to success lies in dick and fart jokes. But then she did decide to become a lesbian on her 70th birthday..." Perhaps AOL's ad team is rather more movie-literate than you might imagine... ®
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