Feeds

Phone box freebies come to East Anglia

Free calls in return for listening to ads in call boxes

  • alert
  • submit to reddit

Internet Security Threat Report 2014

BT is offering free phone calls to East Anglian punters in return for them listening to a stream of adverts. The telecomms giant started the AdCall scheme at midday last Thursday in phone boxes in Cambridge, Ipswich, Norwich and Kings Lynn. A total of 340 phone boxes in the area have been equipped with the service. Most are located in Cambridge, where 175 of the 200 facilities in the town offer the freebie, a BT representative said. In return for listening to advertising spiel for 30 seconds, users get a free local or national call worth 10 pence. This amounts to 67 seconds for a local call and 43 seconds for a national call, on or off peak. Customers can choose to make a normal phone call or use the free service by pressing the "hot button" which connects them to the system. Kiosks have signs displaying that they are part of the scheme. Advertisers using the service include online auction house QXL, Mars and Fiat. AdCall was originally launched on the Isle of Wight in August. According to BT, East Anglia was chosen for the service because it provided a good mix of customers. In September BT started a pilot service based in Bristol and Newcastle called Freetime. Steve Davis, head of marketing for BT payphones, said of the Isle of Wight trial: "The response far exceeded our expectations, with more than 47,000 customers using the new service during the six-week trial." According to research by BT, most users of phone boxes in the UK are 16 to 24-years-old. 70 per cent of this age group use a payphone at least once a week. BT currently has 141,000 phone boxes in the UK. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.