Feeds

Phone box freebies come to East Anglia

Free calls in return for listening to ads in call boxes

  • alert
  • submit to reddit

Maximizing your infrastructure through virtualization

BT is offering free phone calls to East Anglian punters in return for them listening to a stream of adverts. The telecomms giant started the AdCall scheme at midday last Thursday in phone boxes in Cambridge, Ipswich, Norwich and Kings Lynn. A total of 340 phone boxes in the area have been equipped with the service. Most are located in Cambridge, where 175 of the 200 facilities in the town offer the freebie, a BT representative said. In return for listening to advertising spiel for 30 seconds, users get a free local or national call worth 10 pence. This amounts to 67 seconds for a local call and 43 seconds for a national call, on or off peak. Customers can choose to make a normal phone call or use the free service by pressing the "hot button" which connects them to the system. Kiosks have signs displaying that they are part of the scheme. Advertisers using the service include online auction house QXL, Mars and Fiat. AdCall was originally launched on the Isle of Wight in August. According to BT, East Anglia was chosen for the service because it provided a good mix of customers. In September BT started a pilot service based in Bristol and Newcastle called Freetime. Steve Davis, head of marketing for BT payphones, said of the Isle of Wight trial: "The response far exceeded our expectations, with more than 47,000 customers using the new service during the six-week trial." According to research by BT, most users of phone boxes in the UK are 16 to 24-years-old. 70 per cent of this age group use a payphone at least once a week. BT currently has 141,000 phone boxes in the UK. ®

The Power of One Infographic

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.