Feeds

Phone box freebies come to East Anglia

Free calls in return for listening to ads in call boxes

  • alert
  • submit to reddit

Security and trust: The backbone of doing business over the internet

BT is offering free phone calls to East Anglian punters in return for them listening to a stream of adverts. The telecomms giant started the AdCall scheme at midday last Thursday in phone boxes in Cambridge, Ipswich, Norwich and Kings Lynn. A total of 340 phone boxes in the area have been equipped with the service. Most are located in Cambridge, where 175 of the 200 facilities in the town offer the freebie, a BT representative said. In return for listening to advertising spiel for 30 seconds, users get a free local or national call worth 10 pence. This amounts to 67 seconds for a local call and 43 seconds for a national call, on or off peak. Customers can choose to make a normal phone call or use the free service by pressing the "hot button" which connects them to the system. Kiosks have signs displaying that they are part of the scheme. Advertisers using the service include online auction house QXL, Mars and Fiat. AdCall was originally launched on the Isle of Wight in August. According to BT, East Anglia was chosen for the service because it provided a good mix of customers. In September BT started a pilot service based in Bristol and Newcastle called Freetime. Steve Davis, head of marketing for BT payphones, said of the Isle of Wight trial: "The response far exceeded our expectations, with more than 47,000 customers using the new service during the six-week trial." According to research by BT, most users of phone boxes in the UK are 16 to 24-years-old. 70 per cent of this age group use a payphone at least once a week. BT currently has 141,000 phone boxes in the UK. ®

New hybrid storage solutions

More from The Register

next story
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.