Feeds

Big Blue chins channel with direct sales plan

Web site and telesales will now sell direct to customers

  • alert
  • submit to reddit

Internet Security Threat Report 2014

IBM started selling a whole host of PCs and notebooks direct through its Web site and by phone in the UK yesterday. Included in the line-up was Big Blue's ThinkPad 240 notebook for £1099, which was launched in September. Desktop PCs are included in the new line up, priced from £649. As revealed here last month, IBM is also offering its Aptiva consumer PCs direct in the UK. It is selling these as PC and printer bundles from £839. The company has also cut prices across all product sectors to customers ordering before 30 November, prompting speculation that IBM is sitting on a mountain of unsold stock this quarter which it is now desperate to shift. The offer includes giving a free £350 WorkPad C3 with every ThinkPad 600, a carry case with notebooks, and PC bundles. "It is aimed at consumers and very small businesses," the IBM representative said. "We are not going to change our channel initiative at all. This is an additional channel to market." After the initial offers end at the end of November, IBM said it would base its direct selling prices on the average reseller price. It also claimed the move was "a reaction to customer demand" and in "no way a reaction to Dell". But Big Blue and its vendor rivals continue to play catch up to direct seller Dell as it continues to steal market share. IBM refused to say if yesterday's announcement was a precursor to selling its entire range of kit direct. "At the moment, it's just the products outlined", the representative said. In April, IBM US announced it would sell its entire product range over the Internet in the US. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.