C2000 cuts delivery charge from online orders

Aims to boost online transactions in UK

Computer 2000 (C2000) is offering free delivery on goods ordered through its online service, InTouch. The offer will apply for a limited period and is part of the distributor's drive to get resellers to throw off their reservations about using the Web. InTouch, which was launched around two years ago, still brings in less than 10 per cent of C2000's sales in the UK. There are 8,700 users signed up, representing 4,500 registered resellers. Despite the site getting 1,500 users per day, Andy Dow, C2000 general marketing manager, said resellers were mostly using the service to check price and availability and build quotes rather than order online. He said that chopping the freight charge, which costs an average of £15 per order, would bring more traffic to the site. "We are hoping that by offering delivery free of charge, many more [resellers] will be persuaded to use the system and realise the very real benefits it delivers to their business." The UK online sales figure is also significantly less than the US, where 40 per cent of the company's sales take place over the Net. "The US take-up of Internet trading is much higher than in the UK," said Dow. "But we hope this offer will show people that there is a cost effective way of ordering online – it will be especially attractive for SMEs and smaller orders." C2000 said this would be the first of many steps to spur UK resellers into moving from traditional ordering of kit and helping the distributor move towards an Internet model. ®

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