Women to dominate the Net
Latest research gives profile of typical female surfer
Women would prefer to ditch their microwave ovens than be parted from the Internet, according to a survey by women's portal Women.com. In fact, women love the Net so much 70 per cent of those surveyed said they couldn't imagine life without it. The research also discovered that the average woman online is more likely to be married than single, in her thirties, and with a generally high household income. Seventy-three per cent of women regularly access product and service information online and more than 50 percent of women say "fast and easy solutions" are key to online commerce. "Women have created an online revolution that has closed the Web's gender gap, and have become the dominant force on the Internet today," said Gina Garrubbo, executive VP, Women.com. ®
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