Feeds

Toaster heralds AST's return to the high street

Brand with once loyal following resurfaces at Dixons

  • alert
  • submit to reddit

New hybrid storage solutions

AST Computer UK is re-entering the UK retail market with a toaster-sized PC. Perhaps it hopes that size doesn't matter, it's what you do with it that counts.

This slimline Century City computer is based around the Easy PC idea -– it's the size of a toaster and is designed to be easy to set up and quieter than traditional PCs. The PC has a slotless design. It comes with a 500MHz Celeron, 64MB DRAM, 8.4GB hard drive, Universal Serial Bus ports, and costs £899.

The system, which is 30cm tall, is a joint design with Intel and Palo Alto Products International. Aimed mainly at home users, AST is currently selling the model exclusively through Dixons, but is talking to other retail outlets.

The AST name was bought from Samsung by ex-Packard Bell exec Beny Alagem in January. He has also enlisted the co-founders of Packard Bell in the UK, Jamie Muir and Peter Bromage, to head up AST in Europe.

"With the convergence of digital technologies and the ubiquitous use of mobile phones and the Internet, consumers are demonstrating a new attitude to technology," said Bromage, VP of sales and marketing for AST Europe. "The expectation now is for attractive, simple and versatile lifestyle and workplace devices." ®

The next step in data security

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.