Feeds

easyEverything – except for the changing tariffs

Prices change depending on the length of the queue

  • alert
  • submit to reddit

Internet Security Threat Report 2014

easyEverything has changed its cybercafe tariffs to charge punters more in busier periods. Rates were previously £1 per hour to use one of the terminals in the company's rapidly expanding Internet cafe empire. But a representative of the company said demand had grown so strong that a "yield management" system was implemented last month. Customers still pay £1, but the time allotted at a computer varies on how full the cafe is. For example, if 90 per cent of the computers are being used, customers only get 15 minutes of Internet time for their pound. In quieter periods, the same amount buys one whole hour. From midnight to 6am users can still surf the Net for as long as they want for £1. According to Tony Anderson, easyEverything marketing manager, this system is imported from the airline business of its sister company easyJet, where seats are cheaper in quieter periods or if booked early. "In its early days, it was not uncommon to see queues of around 100 people outside Victoria -- the first easyEverything cybercafe. "People said they were willing to pay more -- they just wanted to get a seat. We needed some way of changing the price." Anderson said the rate was being dictated by the customers. "But we know we'll always be cheaper than other cybercafes," he said. Prices vary in each cybercafe -– easyEverything currently has three, with 1350 terminals in total, in London -- and customers are advised of computer availability in different locations. This means that if there is a queue at Victoria, customers are advised to go to a quieter venue. easyEverything also has stores at Tottenham Court Road and Trafalgar Square. It plans to open more soon, including Oxford Street and High Street Kensington, bringing the number of terminals in London to 2250. It also has plans to open a store in Edinburgh with 500 computers, and Amsterdam with 700. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.