Feeds

easyEverything – except for the changing tariffs

Prices change depending on the length of the queue

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

easyEverything has changed its cybercafe tariffs to charge punters more in busier periods. Rates were previously £1 per hour to use one of the terminals in the company's rapidly expanding Internet cafe empire. But a representative of the company said demand had grown so strong that a "yield management" system was implemented last month. Customers still pay £1, but the time allotted at a computer varies on how full the cafe is. For example, if 90 per cent of the computers are being used, customers only get 15 minutes of Internet time for their pound. In quieter periods, the same amount buys one whole hour. From midnight to 6am users can still surf the Net for as long as they want for £1. According to Tony Anderson, easyEverything marketing manager, this system is imported from the airline business of its sister company easyJet, where seats are cheaper in quieter periods or if booked early. "In its early days, it was not uncommon to see queues of around 100 people outside Victoria -- the first easyEverything cybercafe. "People said they were willing to pay more -- they just wanted to get a seat. We needed some way of changing the price." Anderson said the rate was being dictated by the customers. "But we know we'll always be cheaper than other cybercafes," he said. Prices vary in each cybercafe -– easyEverything currently has three, with 1350 terminals in total, in London -- and customers are advised of computer availability in different locations. This means that if there is a queue at Victoria, customers are advised to go to a quieter venue. easyEverything also has stores at Tottenham Court Road and Trafalgar Square. It plans to open more soon, including Oxford Street and High Street Kensington, bringing the number of terminals in London to 2250. It also has plans to open a store in Edinburgh with 500 computers, and Amsterdam with 700. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.