Feeds

AMD pumps up Athlon speed to 1GHz for Comdex

.18 micron 800MHz,750MHz for Comdex, anti-Intel ad campaign starts

  • alert
  • submit to reddit

Seven Steps to Software Security

Chip contender Advanced Micro Devices is now expected to demonstrate a 1GHz Athlon using a .18 micron process technology at next week's Comdex/Fall exhibition in Las Vegas. At the same time, it will announce availability of the 750MHz Athlon, and is likely to show a .18 micron 800MHz part, either on the stand or behind closed doors. It will also introduce an ad campaign in the US this Saturday, focusing on the performance of the Athlon versus the Pentium III. The 750MHz and 800MHz parts show that AMD's roadmap, which it revealed to The Register at Fab 30 in Dresden earlier this year, appears well on track. Sources close to AMD have said that the company is likely to go with a 1GHz processor in January of next year. It already has the 750MHz Athlon in production, according to sources close to AMD, and could start shipping the 800MHz whenever it chooses to. The issues are marchitectural, rather than architectural. In other words, AMD wants to maximise sales of its current processors and not jump the gun, even though it could. The news will be a further blow to Intel, which is still unable to ship a whole clutch of .18 micron Coppermine processors it announced last month, and is still reeling from comparisons between its Pentium III and the Athlon. Intel is also smarting because AMD has managed to undercut its prices. The US nationwide advert AMD will run is targeted at Intel. According to Jill Linstedt, VP of communications: "The message we want to communicate is the AMD Athlon processor is faster than Pentium III at any clockspeed. The AMD Athlon processor is targeted at end users who are looking for superior power and performance, whether running standard productivity software or the latest cutting-edge consumer, business, and scientific applications." ® See also AMD Athlons undercut equivalent Pentium IIIs Intel beset by further Coppermine, chipset delays

Boost IT visibility and business value

More from The Register

next story
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.