Feeds

Dos 5 vapourware campaign: 'I am not a crook,' says MS exec

Reporter insists on believing the wrong (right) stuff

  • alert
  • submit to reddit

Top 10 endpoint backup mistakes

MS on Trial Microsoft's inglorious history of employing preannouncements in order to destabilise the opposition goes back a lot further than DR-DOS, to Windows 1.0 and beyond, but by 1990 the practice was thoroughly bolted into the company's systems and business practices. In an email to several Microsoft executives on 2nd May 1990 MS-DOS product manager Mark Chestnut said: "On the PR side, we have begun an 'aggressive leak' campaign for MS-DOS 5.0. The goal is to build an anticipation for MS-DOS 5.0 and diffuse potential excitement/momentum from the DR DOS 5.0 announcement. At this point, we are telling the press that a major new release from Microsoft is coming this year which will provide significant memory relief and other important features. This was picked up by the major weeklies in the U.S." In addition, we learn that: " In a performance self-evaluation, Chestnut wrote 'virtually all of our OEMs worldwide were informed about DOS 5, which diffused DRI's ability to capitalise on a window of opportunity with these OEMs.'" At the time, one journalist, Paul Sherer (then with PC Week), interviewed Chestnut, which prompted him to email on 17 October 1990: " I'm afraid that this guy is going to write that we are being open about DOS 5 beta because we are trying to pre-empt DR DOS 5 sales. I tried real hard to present a different point of view, but I don't think he bought it. I'm concerned that this article may make us look bad. Can you guys follow up and see if we need to do some damage control? This was the toughest interview I've ever done, I felt like Richard Nixon giving his 'I am not a crook' speech." ® Next section: Kill Novell! Back to start

A new approach to endpoint data protection

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?