Feeds

All work and no PlayStation – make do with a dull toy

Sony warns of Christmas shortages

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Sony is warning that there will be shortages of PlayStations in the run up to Christmas. The Japanese manufacturer of the wonder console said yesterday it would not be able to meet demand during the festive season, according to Bloomberg. The statement came less than three months after Sony cut the price of PlayStations from $129 to $99, causing sales to rocket. Jack Tretton, a vice president for sales in Sony's US video games division, said the company had shifted more than 1 million of the consoles since the price reduction. "We're going to do absolutely everything we can to get product to the market, but it's painfully obvious that it's going to be hard to find on shelves this year," said Tretton. The US is expected to suffer the worst of the shortages. On Monday, Sony said it was expecting PlayStation sales to top $1 billion for the Christmas season. This was followed on Wednesday by rival Sega upping its own forecast of sales of its Dreamcast console from 1 million to 1.5 million by the end of 1999. Sony is spending $75 million during the fourth quarter on marketing the PlayStation by dishing out demonstration CD-ROMs at Pizza Hut and Tricon Global Restaurants. The PlayStation first showed its shiny face in 1995, and since then over 65 million homes have acquired one. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.