Feeds

Packard Bell shows Panrix red card over footy ad

System builder on subs bench after Leeds United sponsorship row

  • alert
  • submit to reddit

Maximizing your infrastructure through virtualization

Panrix is alleging foul play after its advert was pulled from the Leeds United football ground to placate the club's sponsor, Packard Bell. The Leeds-based PC builder paid a five-figure sum for a full season's advertising board, bearing the words "Panrix Computer Systems". But the ad disappeared after less than two months, with Panrix only discovering the change when one of its staff attended a football match at the Elland Road ground. It came to light that Leeds United had shown the Panrix ad the red card for fear of offending its sponsor, retail PC Goliath Packard Bell. Phil Brining, commercial manager at Leeds United, said the Panrix advert had been a mistake which contravened the football club's own contract with Packard Bell. There was a veto on certain product adverts, and the football club, currently topping the Premier League, was not allowed to display ads from any computer "rival" to Packard Bell. "It [the Panrix advert] should never have been there in the first place," said Brining. "Occasionally there is an error, and one of our advertising agents takes an order from one of the companies they shouldn't." Yet a month after the removal of the offending add, Panrix had neither received a refund, nor seen the advert re-instated. It contacted the agency that originally sold Panrix the ad, MICG in London, and eventually received the following offer: the ad would go back up, but it would have a slight amendment. Simon Panesar, Panrix managing director, said: "We were told by the agency that Packard Bell would not approve the advert bearing the words 'computer systems'. So it could only go back up saying just Panrix." "The whole thing's a sham and we've referred the matter to our solicitor." "It's clear that Packard Bell is running shy of Panrix's presence," said Panesar. Packard Bell said it was unaware of the conflict until this week, when Brining informed them of the situation. A Packard Bell representative said: "There was no pressure put on to remove the Panrix advert. It was the decision of Leeds United." An MICG representative told The Register it was "making a mountain out of a molehill", which isn't the same as making money out of selling adverts that no one gets to see. MICG refused to give further details. ®

The Power of One Infographic

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.