Feeds

ATI readies Rage 128-based mobile part

Fastest mobile chip in 2000, company claims

  • alert
  • submit to reddit

The essential guide to IT transformation

ATI has begun sampling its next-generation notebook-oriented graphics accelerator, based on its Rage 128 Pro chip. The Rage Mobility 128 is due to ship in volume early next year and will be, in the company's words, the fastest notebook accelerator chip available throughout 2000. A proud boast, to be sure. ATI backs it up with the claim that the chip runs 60 per cent and 20 per cent faster than rival products in 3D and 2D tasks, respectively. ATI needs to stress the speed advantage, given that its strategy centres on the idea that most notebooks are high-end products, so both buyers and vendors want high-performance systems. That's very different from the desktop arena, where 3D acceleration has become just one more commodity. The high end equals, of course, high margins, and ATI is opting for high-price parts, which again requires it to play the performance card. ATI will offer the Rage Mobility 128 for around $45 -- rather higher than today's average of $21, according to EE Times. Whether ATI can achieve that kind of price point, and maintain its performance claims, will depend on its rivals, who have already scented the profits to be made in the notebook market. ATI's old enemy, S3, is active this arena, and its Savage MX will be six months old by the time the Rage Mobility 128 ships, and in the graphics business, that means it's ready for replacement. And market leader NeoMagic is unlikely to rest on its laurels, and has a high-end replacement for its MagicGraph 128XD part already in the works. ® Related Story ATI posts modest growth for Q4 1999

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.