Feeds

Telinco's free Net service is a sitting duck

Details leak out about next week's launch -- we suspect fowl play

  • alert
  • submit to reddit

High performance access to file storage

Cheshire-based ISP Telinco is to launch its 0800 dial-up service next week. Details about the new service are still sketchy since the ISP is trying hard to keep it under wraps until next Wednesday. Unfortunately, the little that is known is rather puzzling, even bordering on the weird. For Telinco's not very well-kept secret is called Strayduck.com and the teaser running on its Web site is just plain daffy. Images of a talking egg hatching alongside day-by-day diary entries could make Telinco a sitting duck for anyone cruel enough to take a pot shot at the service. But cheap jibes don't bother Telinco's marketing director, Simon Preston -- for him, they're like water off a duck's back. "We made a deliberate decision to avoid using 'free' or '0800' in the name," he said, believing instead that the service will have value without such narrow constraints. While he wouldn't say exactly how the service would be paid for, he did rule out two models. People won't be expected to pay money up front for the service, nor will they be expected to pay any form of subscription or transfer phone companies to take advantage of 0800 access. Which suggests that Strayduck.com will be paid for partly by revenue generation (e-commerce and/or advertising) and partly by telephony charges. The question is what combination Strayduck.com will employ and whether it will throw in any other mechanism to offset the cost of subsidising Net access. The answer could lie behind mega e-commerce emporium hoojit.com which appears to have close links with Telinco. Then again... ®

High performance access to file storage

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.