Feeds

Ignorant American red-necks boost US Net economy

Meanwhile, sophisticated Europeans are too busy to go online

  • alert
  • submit to reddit

Reducing security risks from open source software

The development of ecommerce in Europe will continue to lag behind Northern America because Europeans are far more socially sophisticated and enriched than their red-neck US cousins. That's because US Net users have little else to do with their spare time other than stay glued to their PCs in search of entertainment or in the hope of finding some fleeting, yet distant, human interaction. Europeans, on the other hand, "have a life" and enjoy a far wider range of activities, according to Fabiola Arredondo, MD of Yahoo! Europe. Speaking at a round table discussion on the shifting landscape of Europe's wired world at the fifth annual Jupiter Consumer Online Forum Europe, she said that there are many "cultural and generational differences" between Net users in the US and Europe. "People in Europe have a life," she said. "They are not just hooked onto the Net as they are in the US." "Usage levels in Europe will lag behind the US for the next 10 years because Europeans have a life outside the Net," she said. Her views were endorsed in part by Tony Salter, CEO of the Boxman Group, which sells CDs and videos online, who spoke of the cultural differences between the two continents. Of course, the serious point the delegates were trying to make was that people in Europe only use the Net for seven hours a week or so. In the US it is much higher. The more people stay online, the more chance they have to buy goods and services. It doesn't take a highly paid Internet business consultant to work that one out. Martin Dunn, editor-in-chief of Associated New Media, was realistic about the challenges ahead. Agreeing with Arredondo, he said: "We do have lives in Europe but it is up to us to convince them that people can have an even better time online than going down the pub." His opinion got a laugh, but only just. ®

Eight steps to building an HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.