Feeds

Ignorant American red-necks boost US Net economy

Meanwhile, sophisticated Europeans are too busy to go online

  • alert
  • submit to reddit

Intelligent flash storage arrays

The development of ecommerce in Europe will continue to lag behind Northern America because Europeans are far more socially sophisticated and enriched than their red-neck US cousins. That's because US Net users have little else to do with their spare time other than stay glued to their PCs in search of entertainment or in the hope of finding some fleeting, yet distant, human interaction. Europeans, on the other hand, "have a life" and enjoy a far wider range of activities, according to Fabiola Arredondo, MD of Yahoo! Europe. Speaking at a round table discussion on the shifting landscape of Europe's wired world at the fifth annual Jupiter Consumer Online Forum Europe, she said that there are many "cultural and generational differences" between Net users in the US and Europe. "People in Europe have a life," she said. "They are not just hooked onto the Net as they are in the US." "Usage levels in Europe will lag behind the US for the next 10 years because Europeans have a life outside the Net," she said. Her views were endorsed in part by Tony Salter, CEO of the Boxman Group, which sells CDs and videos online, who spoke of the cultural differences between the two continents. Of course, the serious point the delegates were trying to make was that people in Europe only use the Net for seven hours a week or so. In the US it is much higher. The more people stay online, the more chance they have to buy goods and services. It doesn't take a highly paid Internet business consultant to work that one out. Martin Dunn, editor-in-chief of Associated New Media, was realistic about the challenges ahead. Agreeing with Arredondo, he said: "We do have lives in Europe but it is up to us to convince them that people can have an even better time online than going down the pub." His opinion got a laugh, but only just. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.