Feeds

CurrantBun goes stale, gets thrown in bin

News International tries again, with fiendishly renamed Bun.com service

  • alert
  • submit to reddit

Maximizing your infrastructure through virtualization

News International (NI) has conceded that less than six months after launching its CurrantBun service, the ISP has gone stale and is in need of a re-design. It admitted as much after re-branding its site and stripping out all references to dried fruit. Most radical of all is that Bun.com, as it is now known, has ended its "walled garden" approach where Net users could only view the content if they were registered. It will spend £4 million in an ad campaign to publicise the new ISP. What's more, Bun.com will also act as a central source of all NI content including The Sun, The Times, News of the World and The Sunday Times. "Ultimately, Bun.com is a new generation ISP, which will set standards for others, through its ability to offer fun, entertaining and fresh content", said Alasdair MacLeod, MD of NI Digital Publishing. (Ultimately, I can't help but think I've heard that one before - Ed). "New and existing ISPs should be warned that it is this strong commitment to content that will give us a leading edge in the Internet war," he said. In a statement he went on to say that Bun.com represents a "significant challenge" to other players in the ISP market at a time when "established brands like Freeserve are losing customers because they are failing to provide good content". Sounds like MacLeod and his Wapping chums have already started the Internet war with a bun fight by lobbing a few small-but-perfectly-formed-bread-products over the fence. ®

Top three mobile application threats

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Microsoft: We're making ONE TRUE WINDOWS to rule us all
Enterprise, Windows still power firm's shaky money-maker
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.