Feeds

HP gears up to go direct

Server configuration scheme reveals hidden secret

  • alert
  • submit to reddit

Build a business case: developing custom apps

A server configuration programme unveiled yesterday by Hewlett Packard is set to put the US giant on the road to direct selling, with its resellers left sitting on the services sidelines. With its eyes firmly fixed on the runaway success of Dell, HP is boasting that by taking NetServer configuration work away from its resellers and handling it in-house, it will be able to offer users Dell-beating prices and rapid order turnaround. Resellers will be left to concentrate on software and after-sales services, the company said in a prepared statement. Asked if HP was preparing to abandon its channel, Jackie Bakhai, HP's NetServer business manager, told The Register: "We have too much investment in the channel to drop it and sell direct," but she wouldn't deny that HP is putting itself in a 'direct seller' position. Whatever happens, by undercutting Dell, the program is likely to buy HP some time while it tackles the difficult task of merging the new and established selling models without treading on people's toes. The programme will be available to all HP resellers in the UK - provided that is they put forward the necessary money (£1.8m) and commitment (EDI) - and is to be extended to Europe next year. ®

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?