Feeds

Micron crows over Rambus roadkill

But he who crows last crows loudest...

  • alert
  • submit to reddit

Intelligent flash storage arrays

Here's a puzzle. US PC manufacturer Micron didn't commit to Rambus, and so has seen orders for its PC-133-based machines climb since Intel announced its unfortunate 820 accident. A Micron 21-day backlog on some models is reported in today's WSJ, but at the same time Micron looks set to make matters worse by kicking off an ad campaign chuckling at its rivals' woes. All in the best possible taste, apparently. "Dell and Gateway missed the bus (the 133MHz system, that is)" says the ad. Well, yes indeed they did, and they're going to have to switch their testing and manufacturing accordingly. But as Micron will find itself filling the gap while they and other 820-fanciers get their act together, it's already going to be having more orders than it had previously planned on needing to fulfil. And so, likely, is Via, which makes the chipsets for Micron's PC-133 machines. The problems this will cause in the market will depend on how fast Via and the PC manufacturers who already have PC-133 designs on the stocks can ramp, and depending on which way the Rambus roadkill decides to jump, a chequebook war could ensue. Some of them may have had 'skunkworks' Via designs in the labs just in case, and any company smart enough to have done this will be ordering hard now. Companies who didn't, of course, will still find themselves having to book production, because as yet they've no idea if or when Intel will bounce back to save them. Boomtime for Via, it seems, and for Micron, provided it's got adequate supply booked already. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.