Games developer to eat insects if bugs infest software
Is this an insane bid for publicity? Is the Pope a Catholic?
If you think you've had your fill of the millennium bug, spare a thought for Jason Whong, marketing director of games developer Ambrosia Software. He could be seeing more than his fair share of bugs when we enter the new millennium. So convinced is Whong that all the software Ambrosia will ship in late 1999 and early 2000 will be bug-free, that he has pledged to sit down to a meal of actual bugs should any fixes or patches need to be issued. Crazy? Probably, but it's a cut-throat world, the games market and a marketing man's gotta do what a marketing man's gotta do to get some good publicity. If it all backfires though, at least anyone with a buggy copy of any one of Ambrosia's games will have the satisfaction of knowing their not the only one left with a bad taste in their mouth. The creepy-crawly crunchfest is scheduled to take place at MacWorld in New York next year. Andrew Welch, president of Ambrosia said: "We think that if everybody made someone accountable for the bugs, the world's software would improve dramatically." We agree, but we're not sure Microsoft could find room for that many new employees. ®