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When it comes to U-turns, they don't get much better than Freeserve. In July, one of Freeserve's spokeswomen, Lesley Smith, told The Times: "The phone call charge is not much of an issue for that many people." She was, of course, referring to the cost of dial-up access in the Britain. In a comment that will no doubt come to haunt Freeserve and Smith, she seemed to suggest that charging people for every second they spend online is not an issue among Net users in Britain. How wrong can one person be? Freeswerve yesterday announced a new gimmick that means that if users spend enough on telephone calls it will give them up to ten hours (yippee, ten whole hours...) of free off-peak dial-up access a month. Hang on, didn't Smith say that the "phone call charge is not much of an issue for that many people"? Before you know it Freeserve will be charging people a monthly fee for using its service... ®

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