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Jungle.com gets yer juices flowing

Online wine-a-rama is next stop for Bennett's latest venture

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Junglejuices may sound like a dodgy Caribbean cocktail, but it is to be the latest venture from IT entrepreneur Steve Bennett. Jungle.com plans to launch Junglejuices in January to sell online wine, according to Bennett, the Web site's founder and chairman. He hopes to create the world's largest ever online wine tasting experience. And Bennett confessed his dream to enlist the help of Jilly Goolden, wine connoisseur of BBC 2 programme Food and Drink, to lead the cyber-sloshing event. "Users would come to Jungejuices and buy a certain bottle of wine, but be told not to uncork it until a set time. They would then all taste it and comment in a chat-room under Jilly's guidance," he said. Bennett also went on to reveal that he was due to re-release the pop track The Lion Sleeps Tonight next month, and was hoping for a smash chart hit. In keeping with the jungle theme, he thought this song – the re-make of which was previously crooned by Paul Da Vinci for the group Tight Fit in the 80s - would be perfect for promoting his Web site. So he tracked down Da Vinci, who has been working at Butlins in Devon, and trekked to the holiday camp to persuade him to re-record the track. After spending three days in Da Vinci's house, Bennett said the singer succumbed to his charms. The song, which is currently used in the background of jungle.com radio advertisements, is due to re-inflict itself on the nation at the end of October. Don't say we didn't warn you. ®

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