Feeds

Athlon price cuts confirmed for 4 October

Battle between Intel-AMD set to get rougher, tougher

  • alert
  • submit to reddit

Intelligent flash storage arrays

We have now had independent confirmation from a number of PC manufacturers that AMD will, as we reported yesterday, cut its Athlon prices on 4 October. But the cuts this time are from a position of strength, rather than weakness, according to independent vendors of the products. Athlon products are selling well, in Europe at least. While AMD was forced in the past to cut prices in order to sell products as a result of aggressive pricing strategies by Intel, this price move is part of AMD's long term strategy, we are given to understand. A few days ago, we revealed that AMD is shipping 700MHz Athlons in volume. One European manufacturer, who asked not to be named, said: "Price cuts will happen on 4 October. But they are bigger than you indicated in your article, the prices you quote are for AMD's distributor channel." According to another PC manufacturer in Germany, who also confirmed the price cuts, sales of the Athlon continue to be very strong: "There's practically no business on Intel 600Mhz at present -- all our customers are going to Athlon 600/650." And an insider at Dixons' subsidiary, PC World, said that its Athlon machines were also outselling Intel's 600MHz Pentiums. This means war, and it will be interesting to see just how far Intel is prepared to go cutting prices on its Pentium III processors. It is also likely to use every means in its extensive portfolio of disposals to prevent AMD cutting into its desktop market share. However, that may be easier said than done. All of the sources quoted in the story above sell Intel as well as AMD products... ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.