Feeds

The Internet changes nothing – Yahoo!

Claims business plan hasn't changed since 1995

  • alert
  • submit to reddit

Reducing security risks from open source software

Does Yahoo! understand the interests of a business audience. Not a lot judging from CEO Tim Koogle's dull performance at the European IT Forum in Paris. It was less than riveting to hear how Yahoo! had continued to follow its original business plan and strategy from the days of six employees in 1995. Did we believe that? Not a word of it. History always gets to be written by the victors. Perhaps this was another retrofit to show how great the foresight of the founders had been. Koogle summarised Yahoo!'s position as one where "the model seems to be working, but the company needs some close management". Of course. There were some Yahoo numbers: an 80 million plus audience, 65 million unique registrations, 310 million page views/day (in June 1999), 19 international Yahoos in 10 languages, but (just) 33 per cent of the traffic was non-US. Yahoo'!s acquisitions were profitable in just two quarters, the whizz ex-kid said, and its revenue was increasing better than linearly. In response to a question, Koogle agreed that there was no single element that enabled Yahoo to keep ahead of competitors, but being an early mover had probably helped quite a bit. He had a number of bottom lines, and a good store of off the shelf cliches. Yahoo! "changes the way people live and work" and "Do you Yahoo?". Yuck. No. ®

Eight steps to building an HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Bose says today IS F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.