Feeds

AMD to cut Athlon price in October?

It's a neither confirm nor deny situation

  • alert
  • submit to reddit

The essential guide to IT transformation

Reports that AMD is set to cut prices on the 4th of October next were neither confirmed nor denied by the firm today. Yesterday, we reliably reported that AMD has already started shipping volumes of a 700MHz Athlon. When it does ship this part, in the near future, price adjustments are inevitable. According to information which a dealer claimed he received from a European AMD distributor, prices of Athlon K7s will fall as the company readies its faster 700MHz Athlon. The information, which we were unable to verify at press time, is that the Athlon 500MHz will fall to $220 ($258), the 550MHz to $320 ($465), the 600MHz to $490 ($637) and the 650MHz part to $880. We have no information, so far, about the price of the 700MHz. (Prices are approximate -- after conversion from a European currency. The prices in brackets are the approximate current prices). Robert Stead, European marketing director at AMD, said: "We don't pre-announce price changes publicly, but I will ensure that you are informed as soon as any changes are made." If the reports are true, the reductions will mean a further headache for Intel, which has spent the last three months adjusting its prices in a bid to compete, aggressively, with its much smaller competitor. Further, and again depending on whether the information is correct, the price cuts mean that AMD is not responding blindly to Intel's moves. A price of $320 for an Athlon K7 550 demonstrates it is deliberately targeting the chip giant. We will attempt to get further information during the day. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.