Feeds

BTCellnet/Barclaycard caught out by customer demand

Mobile phone promo leaves many users cut off

  • alert
  • submit to reddit

Remote control for virtualized desktops

Barclaycard has apologised after being unable to cope with a barrage of applications for its free mobile phone offer. Customers flocked in their droves to get one of the free handsets, worth £89.99, in a joint promotion between Barclaycard and BTCellnet. But over half the applicants, 185,000, suffered delays with the offer. Many did not get their Easylife pre-paid phone within the promised 28 days, while others were unable to get it to connect when they did finally receive it. Barclaycard sent a letter to customers, admitting the offer had: "fallen well short of the standards we set ourselves", according to a report in today's Daily Mail. The "exceptionally popular" offer had proved too much for Barclaycard and BTCellnet, and they were unable to provide enough of the Philips phones to meet demand, it continued. Barclaycard harked back to the summer supermarket sweep of mobile phones. It blamed the price war between shops such as Tesco and Asda, saying it had caused a huge sales surge which had led to connection delays. The credit card company said the problem had now been sorted out. BTCellnet added: "We were not expecting it to be quite so popular." ®

Beginner's guide to SSL certificates

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.