Feeds

MS advertorial slammed by mag trade body

Forbes and WSJ ads investigated under ASME code of ethics

  • alert
  • submit to reddit

Reducing security risks from open source software

Microsoft has been castigated by the American Society of Magazine Editors for producing an advertisement for Microsoft Daily News that "looks like editorial", according to Marlene Kahn, the executive director of ASME. The advertisement appears as a sidebar at a number of Web sites, including Forbes, Dow Jones and the Wall Street Journal. All links in the ad are of course to Microsoft's Web site. Any intention to deceive is denied by both the publishers and Microsoft, but they would say that, wouldn't they? The ASME is launching an investigation under its code of ethics, and the original complaint seems to have come from The Industry Standard, which presumably was turned down by Microsoft as a place to advertise. ASME is affiliated to the Magazine Publishers' Association, which makes the national magazine awards. If Forbes & Co are found guilty of breaking the code of ethics and refuse to withdraw future advertisements, they could be kicked out of ASME and not be eligible for MPA awards. It was curious that Microsoft advertisements adorned the online version of a laudatory article about Gates in a recent issue of Newsweek. That was just a coincidence of course. Microsoft has been running the campaign for over two years, it says. ®

Eight steps to building an HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Bose says today IS F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.