Feeds

Future looks for jam tomorrow in Netscape Online deal

Free content for free ISP

  • alert
  • submit to reddit

Boost IT visibility and business value

AOL Europe is upping the distribution ante for its Netscape Online free service. This time it’s signed up consumer publishing house Future Network, to distribute its sign-up disks on its 60 British magazines (combined monthly circulation 2.1m). Future Network is settling for a Jam Tomorrow kind of a deal, in which no money changes hand. It will supply editorial content on Netscape Online -- for free. Future is not exactly known for its hard news, but it has a useful roster of computer magazines and it dominates the cutthroat UK needlework publishing sector. The company will set aside free advertising space in its magazines for Netscape Online, and in turn it will get an slice of the ISP’s telco, advertising and sponsorship revenues generated from the subscribers signing up through Future-distributed sign-up disks. This is an excellent deal for AOL Europe -- it gets good content from a virgin source (the news on many British consumer websites look "samey" because it mostly comes from PA). And it gets distribution on the newsstands through a fast-growing publishing house (if not quite in the Emap or IPC league). But what’s in it for Future -- aside from what will be a few hundred thousand pounds a year at very best from Netscape Online --for giving away expensively produced content? Future also operates 18 magazine-based web sites of its own -- and is planning a further three next month. This is far too many, if the company wants to be taken seriously as a Web Property. ® Related stories AOL strikes my enemy's enemy deal with Kingfisher Free AOL launches under Netscape banner Daily net finance news from The Register

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.